Job Description

· Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly · Creating content which will catch maximum customer interest · Writing and reviewing content for websites, social media pages and public communications · Optimize Search Engine Optimization driven content and increase the site traffic · Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material · Measuring and monitoring company website and social media traffic statistics · Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics · Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels · Ensure that the content is compliant with the copyright and data protection laws · Maintain consistency in content and ensure alignment with the brand history and plans .

Requirements:

· A Bachelor’s degree in communications, english, journalism, literature, marketing or other related fields · Experience as a content creator in prior roles creating strong and engaging content · Understanding of SEO best practices · Prior job experience in web traffic metrics, HTML and web publishing · Proficiency with content management systems and analytics softwares · Excellent writing, proofreading and communication skills · Detail oriented work style with good time management and organizational skills · Knowledge of various analytics platforms